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NET TV's IPO: Prospects and Anticipation

NET TV, an Indonesian free-to-air television channel launched in 2013, has earned a whopping Rp149.99 billion after its successful market debut on Wednesday (1/26). PT Net Visi Media Tbk. Appointed PT NH Korindo Sekuritas Indonesia as their underwriter, and the shares were listed in the capital market under the code NETV. PT Net Visi Media Tbk. is the fourth company in 2022 to go public on the Indonesian Stock Exchange (IDX). The company offered roughly 765.3 million shares or about 4.37% of the issued capital. On its first day, the firm’s stock price closed at Rp264, nearly 35% up from its initial public offering (IPO) of Rp196. Foreign investors were also interested and took part in this IPO with a net buy of Rp59.06 billion of NET TV shares. On the second day, it surged even higher to Rp330, securing an approximate increase of 68.36% within two days. With the IPO proceeds, NET TV intends to allocate 18.5% of its earnings towards the company’s expansion and operational costs of 28.5% towards its subsidiary company PT Net Media Digital, and the remaining 53% towards the working capital of PT Net Mediatama Televisi.

On the other side of the world, Disney, who has a collection of entertainment franchises and a library of classic film and television series, had its first IPO in 1957. Goldman Sachs co-led the Disney IPO at a share price of US$13.88 on the New York Stock Exchange. As of Thursday (1/27), Disney has a market cap of US$243 billion with Star Wars, Marvel Cinematic Universe, Pixar, and a long list of others as their assets to adapt and thrive amid significant changes in the entertainment industry. Another entertainment giant, Tencent Holdings Limited, an investment holding company principally involved in the provision of value-added services (VAS) and online advertising services went public on June 16, 2004 and was priced at US$0.47 per share and a market cap of US$583 billion as of January 2022. In addition, Zynga, a leading publisher in the mobile games industry, has built an impressive collection of franchises and development studios, went public in December 2011 at US$10 per share and went on to spend billions on some acquisitions over the next decade. As of January 2022, Zynga's market cap was at US$9.8 billion and Take-Two Interactive’s intent to buy Zynga is predicted to be the biggest acquisition in video game history.

Indisputably, The COVID-19 Pandemic created a whirlwind in the entertainment industry worldwide. According to PwC's Global Entertainment & Media Outlook 2021-2025 data, it recorded a 3.8% decline in global E&M revenue, from US$2.1 trillion in 2019 to US$2 trillion in 2020. Meanwhile, Based on their 2021-2025 Global Entertainment and Media Outlook, they project global E&M revenues to grow at a healthy Compound Annual Growth Rate (CAGR) of 5%, which will increase industry revenues to US$2.6 trillion by 2025. The report also estimates that traditional TV remains the largest E&M consumer segment with a net worth of US$219 billion but will continue to shrink at a -1.2% CAGR over the next five years. In addition, over-the-top (OTT) video services, virtual reality, and digital installations are set to have promising growth in the not too far future. In Indonesia, the consumer cyclical sector, particularly the broadcasting sector, is becoming the sought-after investing option in line with the surge of content production. If NET TV can keep up with the foreseen trend in the entertainment industry, it is feasible for them to expand even further in domestic and international markets in the coming years.



CNN Indonesia

Goldman Sachs

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