WELCOMING A NEW IDENTITY
A changing world. A changing identity.
Our new identity has been designed to communicate a balance between the 20-year heritage of our prestigious event and the modernity we face in entering a new, more disruptive capital market period we face in 2020.
OUR LOGO PHILOSOPHY
OUR BRAND MARK
Our signature chevron-based branding can be found everywhere, from our social medias to our prospectus. Taking inspiration from the original chevron design of The 18 ICMSS, we've finetuned the look to better represent the 20-year legacy of our brand.
OUR FONT MARK
Choosing two beautiful sans serif fonts as our script mark, Montserrat's sharpness and Proxima Nova's silky smooth look compliment each other perfectly.
Emphasizing blue as our dominant color, we believe that this style suits our essence, while bringing focus and more pop to the imagery.
Putting minimalism as our ideology, we believe that our identity needs to be presented in concise, vibrant colors that provide focus.
We believe in the importance of illustrating a context, as it brings more attention to the topic at hand. With our iconic isometric and vector designs, we continue to provide everyone with focus.
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