WELCOMING A NEW IDENTITY

A changing world. A changing identity.

Our new identity has been designed to communicate a balance between the 20-year heritage of our prestigious event and the modernity we face in entering a new, more disruptive capital market period we face in 2020.

OUR LOGO PHILOSOPHY

Main Logo.png

The I in the monogram

stands for Indonesia.

A monogram of three elements, representing our values of professionalism, family, and elegance in our effort to represent indonesia's capital market community.

A modern and minimalist look from a customized sans serif font.

The C in the monogram

stands for Capital.

The M in the monogram

stands for Market.

OUR BRAND MARK

A classic.

Our signature chevron-based branding can be found everywhere, from our social medias to our prospectus. Taking inspiration from the original chevron design of The 18  ICMSS, we've finetuned the look to better represent the 20-year legacy of our brand.

th

OUR FONT MARK

Choosing two beautiful sans serif fonts as our script mark, Montserrat's sharpness and Proxima Nova's silky smooth look compliment each other perfectly.

Profile ICMSS - Montserrat.png
Profile ICMSS - Proxima Nova.png

OUR TREATMENT

Emphasizing blue as our dominant color, we believe that this style suits our essence, while bringing focus and more pop to the imagery.

Treatment Speakers _ Judges.png
Treatment Speakers _ Okki.png

OUR COLORS

Putting minimalism as our ideology, we believe that our identity needs to be presented in concise, vibrant colors that provide focus. 

Profile ICMSS - Color Palette.png

OUR ILLUSTRATIONS

We believe in the importance of illustrating a context, as it brings more attention to the topic at hand. With our iconic isometric and vector designs, we continue to provide everyone with focus.

zoom bayu.png
market rally.png
Pancasila Day.jpg
Line Labor Day.jpg
ascension.jpg

From our weekly articles...

To our holiday greetings.

Main Logo.png

ICMSS welcomes you to our new identity.

Main Logo.png