OUR IDENTITY
A changing world. A changing identity.
Our identity has been designed to communicate a balance between the 22-year heritage of our prestigious event and the modernity we face in entering a new, more vibrant capital market period since 2020.
OUR LOGO PHILOSOPHY
The I in the monogram
stands for Indonesia.
A monogram of three elements, representing our values of professionalism, family, and elegance in our effort to represent indonesia's capital market community.
A modern and minimalist look from a customized sans serif font.
The C in the monogram
stands for Capital.
The M in the monogram
stands for Market.
OUR BRAND MARK
A classic.
Our signature chevron-based branding can be found everywhere, from our social medias to our prospectus. Taking inspiration from the original chevron design of The 18 ICMSS, we've finetuned the look to better represent the 22-year legacy of our brand.
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OUR FONT MARK
Choosing two beautiful sans serif fonts as our script mark, Montserrat's sharpness and Palatino's silky smooth look compliment each other perfectly.
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OUR TREATMENT
Emphasizing blue as our dominant color, we believe that this style suits our essence, while bringing focus and more pop to the imagery.
OUR COLORS
Putting minimalism as our ideology, we believe that our identity needs to be presented in concise, vibrant colors that provide focus.
OUR ILLUSTRATIONS
We believe in the importance of illustrating a context, as it brings more attention to the topic at hand. With our iconic isometric and vector designs, we continue to provide everyone with focus.
ICMSS welcomes you to our new identity.
